Oklahoma is home to thousands of native Spanish speakers, as the Census Bureau estimated nearly 285,000 Spanish speakers in 2019 – increasing by roughly five percent each year.

This substantial segment of our state’s population represents customers of pork products and current (and potentially future) pork industry employees.

For the past few years, the National Pork Board has made additional funds available to state associations for new ideas to move our industry forward through a grant process.

In 2022, we dug deep into our communications and marketing strategy and applied for a portion of our grant dollars to focus on building industry pride with our Spanish-speaking employees who work on Oklahoma pig farms.

While Oklahoma Pork deployed Spanish Google ads focused on the pork industry’s economic impact and sustainability efforts throughout Oklahoma last year, the organization will continue the work to develop more Spanish content in 2023.