On Thursday, the Oklahoma Pork Council and Made in Oklahoma (MIO) sponsored our third shopper sweepstakes and free pork lunch event but this time at Uptown Grocery in Edmond. Starting at 11 a.m., Uptown Grocery shoppers were served a free Prairie Fresh pulled pork sandwich with Head Country BBQ sauce. The pulled pork sandwiches were so popular that we served 400 of them in just one hour.

The collaboration at Uptown Grocery was also successful with over 1,650 entries into the MIO shopper sweepstakes. The lucky shopper sweepstakes winner, Sierra Jackson, had the opportunity to shop for seven minutes and fill her cart with as many MIO products as possible. As a proud supporter of the Prairie Fresh brand produced by Seaboard Foods, Oklahoma Pork was thrilled to see Sierra head straight to the meat case to stock up on Prairie Fresh pork.

The MIO Coalition is a group of more than 100 food and beverage companies that work to raise awareness for products made in Oklahoma and increase consumer loyalty to the products made in the state. Oklahoma Pork is intentionally and unapologetically inserting pork into consumer purchasing consideration through this and past MIO collaborations.

"It's a pleasure to collaborate with the Oklahoma Pork Council as they are a great associate member of ours. It is important to shine a light on pork and all the great pork-producing companies here in the state of Oklahoma that work together on retail initiatives benefiting our partners and their partners," shared Emily Shuping, MIO Executive Director.